BUY LESS: CHOOSE WELL

Vivienne weatwoods campaign buy less choose well is a way of the fashion industry giving back. The fashion industry is the second most polluting industry in the world. These days it’s so easy to buy lots of cheap clothes with brands like primark and H&M. I can even admit to buying unnecessary items online just because it’s easy and cheap. This campaign is to get people to really think about what they are buying to make every item they do buy special not just another cheap deal. The campaign features many different celebrities modelling the climate change t shirts. I think it is one of the many steps we need to take to become a more sustainable industry.